Entrepreneur Corey Shader Discusses Harnessing Customer Feedback to Take Your Business to the Next Level

Customer feedback can serve as an effective tool for improving all aspects of your business. In fact, entrepreneur Corey Shader explains learning how to harness the power of this feedback can help take your business to the next level.

There are many benefits of collecting, analyzing and using customer feedback to improve your products and/or services, customer experience and many other aspects of your company. Below are some strategies for how you can effectively achieve that.

‘Listen’ on Social Media

Social media platforms are a great way to expand your business’ reach, to introduce your company to new customers and to establish trust among people. It’s also a great place to “listen” for what others are already saying about your company.

There are many online tools today that will notify you any time your company is mentioned online. This can help you stay on top of emerging issues you might have with a product or service, or if people are spreading good words about you.

It’s also a good idea to engage with your customers, and reply to them if they reach out or mention you.

Review Sites

Many consumers use review sites to help them make purchasing decisions. What’s being said about your company on these sites goes a long way in determining how successful your business will be.

You should always monitor the main review sites that apply to your business and industry. Make sure you respond to any comments that are left about your company, but especially the negative ones. Address them immediately, sympathize with people’s concerns and offer ways that you can help rectify their problem.

This can help to boost your online reputation, even if someone posts something negative about you.

Online Surveys

You can use online surveys to collect specific feedback about different aspects of your company that can help guide your future decisions. You can put these surveys on your website, your social media channels or even use them in your email marketing campaigns.

You can incentivize people to participate in the surveys by offering discount codes, giveaways or free merchandise to people who give their feedback. Once you’ve collected this feedback, you can reach out to certain people who responded to not only thank them for their participation but invite them to give more feedback.

Address Concerns

Once you’ve collected this feedback, Corey Shader says it’s essential that you address concerns that people have. And while it’s important to respond directly to the people who pose questions and concerns, keep in mind that others might share those same sentiments.

As such, a good idea is to create content that addresses the questions and concerns that your customers have raised. This can be done through blog posts, social media posts and/or video content.

Doing this will show that you’re being proactive about potential issues customers might have. Plus, it shows those who spoke up that you’re listening to what they’re saying and doing everything in your power to make it right.

About Corey Shader

Corey Shader is a self-made entrepreneur, consultant, investor, real estate developer, and founder of several companies, notably Insurance Pipeline. Operating primarily out of Ft. Lauderdale, Corey’s endeavors span across the nation, consulting for start-ups, and sitting on the board of digital media and senior healthcare agencies. As a consultant, Corey helps young businesses develop sales funnels and maximize profitability. Shader takes pride in challenging others to push themselves to be their very best — he believes in constant self-improvement, inspiring others through sharing his own life experiences.