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The principles that make Amazon the king of leadership strategy



The principles that make Amazon the king of leadership strategy

Amazon is one of the most well-known brands in the world. It is famous for delivering on its promises, whether that be through same day delivery using drones or achieving high projections and goals consistently. Amazon uses a variety of leadership principles, chiefly implemented by CEO and visionary Jeff Bezos. These leadership principles are what have put Amazon on the forefront of the business industry, and are instrumental in its past and continued success.

These are some of the principles that make Amazon the king of leadership strategy.

Strong customer focus

What sets Amazon apart from so many companies is its very high focus on customers. Customer satisfaction is a big objective for Amazon, and employees work meticulously to find out customer satisfaction through trends and data driven research. Competitors are looked out for, but customers are obsessed over, giving Amazon very few viable competitors.

Ownership and responsibility

Leaders within Amazon take not only the responsibility of their role, but for the whole company. Decisions are made on behalf of the entire company rather than as an individual. Goals are set for the long term and is not sacrificed for short term results.

Hire and train the best people for the roles

Amazon has high expectations for its employees, and the bar is set high. Talent is recognised, and only these people are chosen to be hired and developed at Amazon. Coaching others is taken seriously by leaders, in order to create leaders for the future.

In summary, Amazon has numerous leadership principles that are crucial for its continued success. These principles are adhered to by the whole company, and its these unique leadership principles and strategies that sets Amazon apart from the rest of the competition, and is ultimately why they are at the top of the market.


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The leadership traits and skills of Bill Gates



Bill Gates

Bill Gates is without a doubt a leader, managing his company Microsoft and being at the forefront of the age of technology. He is not what you would normally expect from a leader’s background, dropping out of university and taking multiple high level risks based on intuition rather than what was taught to him. Regardless, he managed to become one of the richest men in the world, and create a brand that has its hand in every tech related product on Earth. He had a strong vision for what Microsoft should be, and a passion for the work he was undertaking. This allowed him to be a great leader.

These are some of the leadership traits of Bill Gates.


Bill Gates had a clear vision of what he wanted Microsoft to be. By having that bigger picture constantly in his mind, he was able to make the right decisions to push the company in the direction he wanted it to go. He uses steps to approach his goal, rather than going from one end straight to the other.


To get to where Bill Gates is now, and to build a company like Microsoft, requires sheer focus. Gates focused on what he knows he can do well, which was software, and used this to create something that the industry would become reliant on. In using pure focus to achieve this, he dominated the industry.


Bill Gates is a well-known philanthropist, starting the Bill and Melinda Gates Foundation in order to reduce extreme poverty and improve the lives of people around the world. Giving away a large sum of his wealth, Gates is undoubtedly a generous leader.

These are some of the traits of Bill Gates’ leadership style. He has an unlikely background for a leader, however he is undoubtedly one, building Microsoft from the ground up to become one of the richest men in the world.

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The key factors of Mark Zuckerberg’s journey to leadership



Mark Zuckerberg

Facebook is one of the most widely used social media platforms in the world, and the creator Mark Zuckerberg is one of the most recognised names globally.

However, Mark Zuckerberg wasn’t always the leader that the public knows him as today. In the early days of Facebook, he was actually not a very good CEO.

It was after an employee approached him and told him to “take CEO lessons, or this isn’t going to work out for you” that Zuckerberg undertook a journey to leadership.

Here some of the key factors of Mark Zuckerberg’s journey to leadership.


A key advantage of a smaller company, compared to a big company, is that it can move quickly. It is common for a growing company to become more cautious during its growth, however Zuckerberg believes it is important to keep moving fast. By moving fast and making mistakes, you can learn quickly.

Don’t get stuck in politics

It is common to see CEOs and employees getting stuck in office politics, being more concerned about their egos, agendas and career paths. If they are not focused about business, it can be hard for a company to make any real progress.

Use data to your advantage

It is important to use data and trends to your advantage. Many CEOs will not look at data, and believe their business is doing well based on what they can see in front of them. Data can tell you the truth about your business, and that can influence whether or not changes need to be made in order for your business to succeed.

Mark Zuckerberg’s journey to leadership has numerous key factors that led up to how we see him now, as the strong leader of Facebook. He was not always a great CEO, but we all know now that he can lead Facebook now to success, and has proved this to the world.

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3 Benefits of Leadership Coaching



Benefits of Leadership Coaching

Every efficient business needs a leader who is confident, reliable, and incredibly skilled to be able to lead the way for everyone. Not everyone is born a natural leader. But it can be hard to have these characteristics organically, with some leaders having to work harder than others. Leaders have a great responsibility and it is understandable if it is hard to be on the ball. That’s why leadership coaching is a great way to increase confidence in yourself to help motivate your team. Let’s dive into what the benefits of leadership coaching is and how it can benefit your business.

1.  Autonomy

Leadership coaching gives you the support and tools to know how to be the best leader you can be for your company. It provides you with the confidence to understand what your strengths are and how to improve on your weaknesses. In this way, you will have the confidence to be able to guide your employees and motivate them to do the best at their job. You can therefore be able to provide the right actions to take your business to the next level.

2.  Deeper Insight

Sometimes you might not know if you’re doing the right thing. It is important to have an outsider’s perspective to see what your strengths and weaknesses are. In addition this, it will allow you to work on the problems at hand and reflect on how they can better their work. You will get real improvements on your work, allowing you to become the leader you are supposed to be. This will give you a long term plan to better the success of your business.

3.  Clearer Mindset

Getting insight from the help of a leadership coach will allow you to think for yourself. You will see the best advice and how you want to take your business forward. You will get to understand how to best manage the company and make the right actions to benefit your employees and the company. You will therefore be able to make snap decisions, have creative ideas, and work in hard times. You will get to feel confident and communicate to your employees in the most effective and effortful way possible.


Leadership coaching is the ideal way for you to be at your best in your work. It helps find your strengths and weaknesses, working to tailor your work to best of its abilities and improving any issues you have with your leadership ability. It gives you confidence in your role, allowing you to motivate and manage your employees the right way. In this way, you can become a better leader to overall improve productivity and run your business to success.

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